O2 Can do (2009)

Concept for an interactive shop window

CLIENT: O2 Germany
TASK: Concept, Design

Concept

In the main module interface design Simon Cipa and I developed a new advertising opportunity for existing and new customers of the mobile phone operator O2 Germany. How can we advertise with a new medium targeting existing and new customers at the same time? Making the brand come alive? At the outside wall of a shop, we installed an interactive poster, which responds to the movement of the passers-by, picks up the current campaign of O2 and provides the opportunity to paint on the poster with a mobile phone. Once saved, it can be rated on the community page and sent. Next time it will perhaps occur again, interactively on one or the other poster.

Sketches

Videos

Demo how the interactive shop window works.